Commercial photography in the form of an image content library for a coastal hotel in a saturated hospitality market.
Commercial Photography
Looking to set themselves apart amidst an abundance of local hotels, the marketing director at Hotel Santa Barbara commissioned Westpine to develop a content library of several hundred lifestyle and travel images featuring both the hotel's amenities and landmarks of the hotel's beautiful California beach town.
Locations and shot concepts were developed in collaboration with the client with the intent of targeting the hotel's ideal demographic, 30 to 60-year-olds with a penchant for traveling.
Shoot production occurred over one production day starting before sunrise and ending after sunset and involved 10 different models, not including the hotel staff present in the photos.