Web design, copywriting, and commercial photography for a legacy Los Angeles coffee bar focused on high quality coffee craftsmanship and community engagement.
Commercial Photography
With Swork Coffee having recently renovated their facilities, it was important to us to encapsulate the shop’s modern, urban vibe through updated photography for use in all of Swork’s future marketing materials. As significant changes had been made to the old layout and design elements, we made it a point to feature the more drastic changes to the interior, especially since the shop had a steady stream of long-time regulars who were used to the Swork of the past.
Our approach entailed an intentional combination of long and wide focal lengths, shallow depths of field, and perfect geometric perspective alignment in order to achieve a cinematic feel (Hollywood is a mere twenty minutes from the shop, after all).
Imagery was shot over two times of day, one session at sunrise and one in the late afternoon, to maximize lighting scenarios that were ideal for shooting but still distinct from one another.
