Web design, copywriting, and commercial photography for a legacy Los Angeles coffee bar focused on high quality coffee craftsmanship and community engagement.
Having recently renovated their facilities, it was important to us to encapsulate Swork Coffee's modern, urban vibe through updated photography for use in all of the shop's future marketing materials. As significant changes had been made, we made it a point to feature the more drastic changes to the interior, especially since the shop had a steady stream of long-time regulars who were used to the old layout.
Our approach entailed a combination of long and wide focal lengths, shallow depths of field, and perfect geometric perspective alignment in order to achieve a cinematic feel (Hollywood is a mere twenty minutes from the shop, after all).
Imagery was shot over two times of day, one session at sunrise and one in the late afternoon, to maximize lighting scenarios that were ideal for shooting but still distinct from one another.