Web design, outdoor industry-specific copywriting, and a multi-day lifestyle photoshoot for a Japanese ultralight stove and cookware manufacturer.
Web Design
Evernew, an established Japanese outdoor recreation manufacturer, entered the North American titanium ultralight backpacking gear market in 2015 and quickly realized their need to develop a website centered around lifestyle imagery to engage with the quickly growing and visually-driven outdoor adventure industry in the United States. We produced and shot a lifestyle photoshoot to populate the website with beautiful imagery, employed catchy and aspirational headings throughout the site, highlighted accolades that Evernew had received in the press (that weren't being leveraged at the time), and organized the many product lines being offered online in a manner that optimized site navigability and product differentiation.