Lifestyle photography, identity design, web design, and copywriting for a bear canister manufacturer focused on best practices for the conservation of bear populations.
LIGHTER1 had been manufacturing and selling their bear canisters for close to a decade when they reached out to Westpine for a complete overhaul of their creative assets.
We started by producing and shooting a backpacking photoshoot backcountry location in California's Eastern Sierra. After an initial round of research on suitable locations, a number of backcountry routes were presented to the client, and logistics led us to shooting in the the Kearsarge Lakes. With the trail climbing to over 11,700 feet, talent was chosen both based on client demographic specifications and the ability to backpack the required distance and elevation.
Shoot production spanned over two days, with one night spent in the backcountry. Images were shot with their website end use in mind, whether they were composed for use as wide aspect ratio hero banners or for normal aspect ratio lifestyle vignettes intended to accompany product photos.